The Umbria you didn’t know you were looking for

Why Green Heart

Rooted in Umbria, Not Just Visiting It

Our curatorial approach pairs deep local knowledge with the operational reliability that trade partners need to sell with confidence.

Marmore Falls surrounded by woodland in Umbria
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Built Around Who You Are

Whichever side of the travel trade you sit on, we shape the proposal around your clients, your product and the way you work.

View of Passignano sul Trasimeno
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Travel Advisors

Tailored proposals designed around your clients, with one local team behind every detail.

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Tour Operators

Reliable local operations, tailor-made programmes and a shorter path from enquiry to delivery.

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Groups & Special Projects

Bespoke logistics and local coordination for programmes that require more moving parts, without losing attention to detail.

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The Umbria We Know

From hilltop villages to the shores of Lake Trasimeno, we work only with places, people and producers we know personally — not a catalogue, a relationship.

Selected Experiences

Different ways to experience Umbria.

A curated glimpse of Umbria through its landscapes, craftsmanship, food, culture and outdoor life — experiences shaped by local knowledge rather than a catalogue.

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New Green Heart experiences are being prepared.

Selected Itineraries

Journeys through Umbria, designed with purpose.

Curated journeys designed around different ways of experiencing Umbria — shaped by place, people and the interests of each traveller.

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Local Expertise

On the ground

A team based in Umbria, working directly with the places we propose.

Trade-ready

Structured to support travel advisors, operators and groups with clear, professional collaboration.

Three clusters

Taste & Place, Craft & Heritage, Nature & Wellbeing — every proposal fits one of these narratives.

Perugia at sunset, Umbria

About Green Heart Incoming

A professional team with deep roots in Umbria, building experiences and itineraries that reflect the region as we actually know it.

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Curated experience clusters

Ready to build something together?

Tell us about your travellers, your clients, or your group — we’ll come back with a proposal shaped around them.